World of Mirth, often described as a place where Pee Wee's Playhouse meets Dr. Seuss, is Richmond's truly unique shopping experience. We carry safe and fun toys for kids of all ages. You can find wooden baby toys, soft plush, games, crafts, books, tees for babies and toddlers, collectible vinyl toys, Mexican folk art and so much more. Our helpful and knowledgeable staff can help you find the perfect gift. Bring the kids to spend time at our playtables while you shop. Always kid friendly, always cutting edge. Come on in and play!

Our online store has Gone Fishing!

Our online store will be down for a few weeks while we work hard on a brand new shopping experience.

In the meantime, contact us or visit our awesome little real-life shop in Richmond, VA.

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