About
Locally-Owned Toy Store
in Richmond, VA
Step into World of Mirth, where Pee Wee’s Playhouse vibes collide with
pop culture in the heart of Richmond, VA! As the city's sole woman-owned
local toy emporium, we're here to infuse joy into your shopping
experience. With our cheery and savvy team at your service, discovering
the ideal gift is a breeze. Trust our three decades of playful expertise
to guide you to pure gift-giving bliss!
Our Story
Established in 1993, World of Mirth began as a funky little vintage and novelty shop determined to provide a shopping experience that was a much-needed alternative to the mainstream. Through the years we have held on to the desire to offer more than your average store, happily maturing into what is often described as the best toy store on Earth (seriously, people have said that- we wouldn't make it up).
Our products appeal to kids as well as kids at heart with an emphasis on items that you just cannot find at any old store. We strive to create a sense of joy and wonder- nothing makes us happier than seeing the look on someone's face when they walk through our doors. We believe that play should be encouraged no matter what your age.
Always kid-friendly, always cutting edge, our shelves are chock-full of cool stuff to entertain, educate and amuse.
Looking for safe and fun toys for kids of all ages?
We can help! At World of Mirth, you can find: games, books, baby toys, soft plush, arts and crafts, Richmond themed gifts, Lego, Sonny Angel, Smiski, Jellycat, Mexican folk art, stuff to wear, and so much more!